Case-study framework

WORK BUILT AROUND
THE BUSINESS GOAL.

Explore how Arable Tex structures strategy around the commercial problem, channel role, measurement plan, and practical next step. Client-specific results are shared only when they are verified and approved for publication.

01

Ecommerce • Meta Ads • CRO

Rebuilding a Paid Social Growth System

A structured approach for a brand with fragmented campaigns, inconsistent creative testing, and unclear attribution.

Engagement framework

  • Account and tracking audit
  • Prospecting and retargeting architecture
  • Creative testing matrix
  • Landing-page improvement priorities

Outcome focus

The engagement is designed to create cleaner budget allocation, faster learning, and clearer decisions without relying on unsupported performance claims.

02

Service Business • Google Ads • Analytics

Capturing High-Intent Local Demand

A search-led system for improving lead relevance, reducing irrelevant clicks, and strengthening conversion visibility.

Engagement framework

  • Keyword and search-term restructuring
  • Negative-keyword governance
  • Ad-to-page message alignment
  • Call and form tracking QA

Outcome focus

The engagement is designed to improve traffic relevance, lead-quality visibility, and control of spend through a documented search and measurement process.

03

Multi-Channel • GA4 • GTM • CAPI

Restoring Trust in Marketing Data

A measurement cleanup for duplicated events, inconsistent platform conversions, and reporting gaps.

Engagement framework

  • Measurement plan
  • Event and tag inventory
  • Duplicate and attribution debugging
  • Testing documentation and dashboard plan

Outcome focus

The engagement is designed to produce more reliable events, clearer documentation, and stronger alignment across analytics and advertising platforms. Privacy requirements remain part of the client’s final compliance review.

Your next case study

START WITH A
CLEAR BASELINE.

Share your current numbers and goals. We will outline what should be measured and improved first.

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